How We Rank & Review Businesses
The same documented process sits behind every verdict we publish — here it is, step by step.
Step 1 — Scoping the Market
Before ranking any category — banks, colleges, law firms, hospitals — we map the full market: every significant provider a Kenyan consumer could realistically choose. Businesses do not apply to be included; we include them because they matter to consumers.
Step 2 — Data Collection
For each business we gather evidence from multiple independent sources:
- Verified customer feedback — Google review volumes, ratings and recurring themes (both praise and complaints).
- Regulatory standing — licensing, registration and any published sanctions from bodies such as CBK, LSK, KMPDC, TVETA or CUE, depending on the industry.
- Pricing — published rates and, where pricing is opaque, quotes gathered directly.
- Track record — years in operation, scale, notable work and market reputation.
Step 3 — First-Hand Testing
Numbers alone don't capture customer experience, so our researchers test it directly: how quickly calls, WhatsApp messages and emails are answered; how clear and honest the answers are; and how accessible offices and digital channels actually are.
Step 4 — Weighted Scoring
Each business is scored against criteria weighted for that industry. A hospital ranking weights clinical capability and emergency access heavily; a hosting ranking weights uptime and support. The weightings are published in the ranking itself so readers can check our reasoning.
Step 5 — Editorial Review
A senior editor verifies every factual claim, checks the scoring maths, and challenges conclusions that aren't fully supported by the evidence. Only then does a ranking or review go live.
Step 6 — Ongoing Updates
Markets move. We revisit published rankings on a rolling schedule and whenever significant news breaks. When content changes, its "last updated" date changes — and only then. We never touch dates to look fresh for search engines.
The independence rule: businesses can invite a review and can advertise with us, but no business can pay for a ranking position, preview a verdict, or edit our conclusions. Ever.
Spotted an Error?
If you believe something we've published is inaccurate or out of date, tell us. Corrections are investigated within two business days and fixed promptly when confirmed.